BakedbyBeccaLynn is a business specializing in custom baked goods, including cookies, cakes, macarons, and cake pops. The main goal of the website is to provide a central area for customers to view product types and flavors, pricing, policies, place order inquiries, and receive invoices and make payments. Additionally, the business owner, who is a full-time nurse and part-time home baker, aims to build a customer community and collect email subscribers for a newsletter. BakedbyBeccaLynn's unique selling point lies in the personal touch and care put into each custom baked good.